As college enrollment continues to decline, higher education institutions around the country are seeking new ways to attract students.

By adopting a cloud-based communications platform, schools can enhance relationships with prospective students and increase the size of their classrooms.

Moving to the Cloud in Higher Ed

College enrollment numbers have been declining for years, and recent data from the National Student Clearinghouse Research Center shows that overall college enrollment fell 4.1 percent between May 2021 and May 2022. The center notes that the total undergraduate student body has shrunk by 9.4 percent, or 1.4 million students, since the pandemic began.

As universities and colleges compete for fewer students, those who can simplify their admissions and enrollment processes have an advantage. Prospective students now expect the same modern and accessible communication channels they find elsewhere.

Many universities quickly adopted cloud-based solutions in 2020 to support the shift to remote learning in response to the pandemic. As they have acclimated to more flexible modes of learning, more than half of students and faculty now say they prefer a hybrid learning model that combines in-person and online education.

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